Message Templates

Last updated: February 19, 2026

Message Templates

Templates make it easy to send the same message repeatedly without retyping.

Template Types

Local Templates

Internal templates that can be used with any connection type:

  1. Go to Local Templates
  2. Click Create Template
  3. Enter:
    • Template name
    • Message content
    • Media (optional — image, video, document)
  4. Click Save

WABA Templates

Official Meta templates that need to be approved first:

  1. Go to Templates
  2. Click Sync from Meta to download existing templates
  3. Or create a new template in the Meta Business Dashboard
  4. Sync again to update the list

Using Templates

  • In chat: Click the template icon > select a template > send
  • In campaigns: Select a template when creating a campaign
  • Via API: Use the /api/v1/send-template endpoint

WABA Notes

  • WABA templates need to be approved by Meta before they can be used
  • The approval process usually takes a few minutes to 24 hours
  • Templates are required to initiate conversations with contacts who haven't chatted in the last 24 hours