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Caj MetaMeta charges 20 Sep 202620 Sep 2026 1 minit1 min read

Caj service message Meta: apa yang perlu disemak sebelum 1 OktoberMeta service message charges: what to check before 1 October

Perubahan ini hanya menyentuh nombor WhatsApp Business API rasmi. Berikut cara mengira kesannya.The change only touches official WhatsApp Business API numbers. Here is how to work out the impact.

Mulai 1 Oktober 2026, Meta mengenakan caj untuk service message — balasan yang bisnes hantar kepada pelanggan, sama ada daripada staf, flow atau AI. Mesej daripada pelanggan kekal tidak dicaj.

Kira dalam tiga langkah

—Berapa balasan keluar dari nombor rasmi anda sebulan?
—Tolak 1,000 — itu allowance percuma setiap nombor.
—Darab bakinya dengan kadar rujukan Malaysia, RM0.0564.

Dua perkara yang selalu terlepas pandang

Pertama, lead daripada iklan Click-to-WhatsApp yang layak membuka tetingkap 72 jam tanpa caj. Kedua, selepas pelanggan senyap 24 jam, susulan mesti guna templat yang diluluskan — walaupun tetingkap 72 jam masih terbuka.

Kalau nombor anda disambung melalui QR, tiada apa yang berubah untuk anda.

From 1 October 2026 Meta charges for service messages — the replies a business sends a customer, whether from staff, a flow or AI. Messages from customers remain free.

Work it out in three steps

—How many replies leave your official number in a month?
—Subtract 1,000 — that is the free allowance per number.
—Multiply what is left by the Malaysian reference rate, RM0.0564.

Two things people miss

First, a qualifying Click-to-WhatsApp lead opens a 72-hour window with no charge. Second, once a customer has been silent 24 hours, follow-ups must use an approved template — even while that 72-hour window is still open.

If your number is connected by QR, nothing here changes for you.